Vention announces the appointment of three new executives

Vention announces new leadership appointments (CNW Group/Vention Inc.)

MONTREAL — Vention announced the appointment of three new executives as it continues to try and grow its market share in industrial automation based on the strength of its business model.

Brendan Sterne joins Vention as Chief Product Officer. Formerly Chief Product Officer of Xometry and a former General Manager at Indeed.com, Sterne has experience in delivering commercial software solutions to B2B and B2C consumers. At Vention, he will lead the development of the company’s powerful automation platform as well as hardware products.

Sarah Webster joins Vention as Chief Marketing Officer. Formerly Chief Marketing Officer of Desktop Metal and ExOne, she has marketing and communications experience in the manufacturing industry. At Vention, she will lead global marketing strategy and drive pipeline growth for Vention’s automation platform and applications, where customers can customize pre-designed automation systems.

Andrea Alboni joins Vention as Managing Director for EMEA, where the company has been growing its business since 2022, when it opened a European headquarters and distribution center in Berlin, Germany. Formerly Regional President of Western Europe for Universal Robots, Alboni will lead Vention’s strategic growth across Europe, strengthening Vention’s network of integration partners, a core part of Vention’s ecosystem in Europe.

“I am pleased to welcome three new leaders to our team as we prepare to take Vention to a new level in 2025,” said Etienne Lacroix, Founder and CEO of Vention. “Our growth has significantly outperformed publicly reporting automation peers this past year, fueled by the strength of our unique business model. Businesses of all sizes need easy access to improved productivity in the face of today’s labor challenges, and our automation platform makes adopting a cobot- or robot-enabled work cell easier than ever. We are now a top provider of cobots throughout the United States, and now we look forward to continuing our expansion into Europe.”

Users of Vention’s MachineBuilder platform can reportedly design, program, simulate, and order automation systems in a one-stop shop – offering companies of all sizes access to productivity solutions.