Soft N Dry Diapers Corp. announces results of Tree Free diaper media campaign
by CM Staff
The company is trying to introduce its ecoFlex Core technology to new markets, reinforcing its position in sustainable baby care solutions.
Soft N Dry Diapers (CNW Group/Soft N Dry Diapers Corp.)
TORONTO and PUERTO VALLARTA — Soft N Dry Diapers Corp. and its subsidiary Soft N Dry de México, announces the results of their Tree Free disposable baby diaper media campaign, showing interest and growing demand for sustainable new products. The company says that they reached a combined audience of 440 million due to the press releases on May 29th and June 18th, 2024, and following recent expansions into Brazil and Argentina, they were reportedly featured by 1,083 established media outlets in the last 30-days across Canada, the United States, Mexico, Brazil, Argentina, and throughout Latin America.
Soft N Dry’s ecoFlex Core technology, reportedly eliminates the need for cellulosic tree fibers in diapers, and has resonated with environmentally conscious consumers in all markets.
Matthew Keddy, CEO of Soft N Dry, stated, “The response to our Tree Free disposable baby diapers has been phenomenal, validating our belief that consumers in North, Central and South America are ready for sustainable alternatives that do not compromise on quality or affordability. The widespread media coverage and consumer interest indicate significant retail demand for our products, paving the way for further growth and innovation in the disposable baby diaper market.”
Ricardo Santana, President of Soft N Dry de México, commented, “We are thrilled with the success we have achieved with our team in Latin America, thus far. The upcoming launch of the new ecoSuave baby diapers brand with retailers in México in the weeks ahead, powered by ecoFlex Core technology from Soft N Dry, will build on this media and consumer momentum, meeting the growing demand for sustainable, high-quality baby care products.”
Soft N Dry says they are trying to reduce the environmental impact of disposable baby diapers, while providing quality performance. The company is trying to introduce its ecoFlex Core technology to new markets, reinforcing its position in sustainable baby care solutions.
