Ont.-based food manufacturer and fast food chain signs agreement for the development of locations in the U.S.
by CM Staff
The Agreement will allow the Company to continue its efforts in establishing a U.S. presence and expand Odd Burger into new markets.
LONDON — Odd Burger Corporation announces that it has signed its second U.S. Area Representative Agreement for the development of 40 locations in the State of Florida over the next 8 years. The Agreement was signed with StarMatt Corporation, a Florida-based real estate and franchise development company.
The Agreement will allow the Company to continue its efforts in establishing a U.S. presence and expand Odd Burger into new markets. In June 2023, Odd Burger signed its first U.S. Development Agreement to open 20 locations in Washington State and with the new Agreement in Florida, the Company now has a total of 60 locations under Franchise Development Agreements in the U.S.
“We couldn’t be more excited to start the process of expanding into the Florida market,” says James McInnes, CEO and co-founder of Odd Burger. “We are very fortunate to have such a strong partnership with StarMatt, and we are confident that they will be successful expanding into the Florida market.”
StarMatt Corporation is a joint venture led by Prashant Dalal and Vishal Valsadia. Mr. Dalal is currently Odd Burger’s area representative for Ontario.
“We see an incredible opportunity in the Florida market,” says Prashant Dalal, President and co-founder of StarMatt Corporation. “We feel that our team has the perfect experience to succeed in developing this territory and we believe that the Odd Burger brand will rapidly expand across Florida.”
In the U.S., Odd Burger is growing exclusively through a territory development strategy whereby the Company sells the franchise development rights of each state to area representatives who know the local market and can assist with growth in those regions. Area representatives secure franchise partners, assist with site selection, construction, and ongoing operational support for franchisees. In exchange for developing the territory, area representatives get a percentage of the franchise fee, development fees and recurring royalties on operational locations in their territory.
