Leon’s Furniture Limited partners with Canadian mattress company, Resident
by CM staff
Resident products, Nectar and DreamCloud, will be available both online and in-store at Leon's and The Brick.
Photo: CNW Group/Leon’s Furniture Limited.
TORONTO — Leon’s Furniture Limited will partner with Canadian company, Resident, the largest direct-to-consumer mattress company in North America.
Resident products, Nectar and DreamCloud, will be available both online and in-store at Leon’s and The Brick. This includes Nectar’s memory foam mattresses, Nectar, Nectar Premier and Nectar Premier Copper, and DreamCloud’s mattresses, The DreamCloud Mattress, The DreamCloud Premier and The DreamCloud Premier Rest. Both brands have won numerous awards and are currently available both online and in over 4,000 retail locations within the United States.
Resident launched in 2017 and is currently the largest direct-to-consumer mattress company in North America having reached over 5.5 million people. Resident is vertically-integrated, operating a 300,000 square foot manufacturing facility in Jeffersonville, Indiana. Resident has a “Forever Warranty” and 365-night trial. The mattress is made with a combination of cooling gel memory foam, breathable base foam, and a quilted cover.
“Having tracked Resident’s success in the US and UK, when the company approached us about a potential partnership, we knew it was the perfect way to expand into the “mattress-in-a-box” category,” said Mike Walsh, president and CEO, LFL Group. “We had already been exploring expanding into this category and are able to enter the market in a significant way.”
LFL will be supporting the launch with an aggressive marketing campaign, including search engine marketing initiatives, a robust digital ad campaign, inclusion on broadcast television and in print.
