Hyundai Motor Group and Bell Canada expand partnership, enhancing in-car services

MONTRÉAL and SEOUL — Hyundai Motor Group and Bell Canada announced a multi-year extension of their strategic partnership to provide Canadian customers with advanced in-car connected infotainment services.

The connected car’s growth with Hyundai in Canada is reportedly powered by Bell’s network. Through Bell’s IoT connectivity, Hyundai, Kia and Genesis customers in Canada may have access to infotainment features, with the partnership also exploring additional services such as over-the-air software updates, music/video streaming, casual gaming and eventually Wi-Fi hotspots, providing seamless connectivity on the go.

“Bell has been a trusted partner of Hyundai Motor Group for the past seven years, providing superior services and innovation leadership. We are thrilled to take this relationship into the future to bring even more exciting in-car capabilities to the Canadian consumer,” said Haeyoung Kwon, Vice President of Infotainment Development Center at Hyundai Motor Group.

Beyond these immediate benefits, the partnership also focuses on the continued development of additional capabilities. These include embedded Universal Integrated Circuit Card (eUICC) for a more stable future mobile environment, advanced navigation, feature on-demand service, expanded voice recognition capabilities, and new EV functions.

“Bell is proud to partner with Hyundai Motor Group to transform the car ownership, driving and passenger experience for Canadians with cutting-edge offerings, powered through our network. Our mutual commitment to service excellence and technology innovation creates a powerful partnership that has been shaping the future of vehicle mobility since 2017, and we’re excited to continue on this road in the years to come,” said Costa Pantazopoulos, VP Product, Bell.