Mountain Equipment Company (MEC) appoints Chris Speyer as new Chief Merchandising Officer
by CM Staff
Having spent years with US outdoor retailer REI Co-op as their CMO, Chris brings leadership experience in the specialty outdoor retail, wholesale, and direct-to-consumer (DTC) businesses.
MEC Vancouver Store window (CNW Group/Mountain Equipment Company)
VANCOUVER — Mountain Equipment Company (MEC) announces the appointment of Chris Speyer, as the company’s new Chief Merchandising Officer (CMO).
Having spent years with US outdoor retailer REI Co-op as their CMO, Chris brings leadership experience in the specialty outdoor retail, wholesale, and direct-to-consumer (DTC) businesses. He will officially join MEC’s executive team at the end of July.
“We are ecstatic to welcome Chris to our team at MEC,” says CEO Peter Hlynsky. “With his deep industry knowledge and longstanding vendor relationships, he brings expertise that is going to elevate our teams and support our next phase of growth. Chris leads with values and has a genuine passion for the outdoors, in total alignment with MEC’s core principles. His remarkable track record of working with different brands and growing the private label business will be instrumental in maximizing the potential of MEC’s own label brand and continuing to offer top tier assortments at best the price to members.”
Having been a MEC Member since the late 90’s when living in Calgary, he reportedly recognizes the immense potential of MEC and is eager to contribute his skills to the brands continued success.
“Joining MEC feels like coming home,” says Chris Speyer. “I still remember flipping through the seasonal catalog, inspired by the amazing photos and gear. Beyond the thrill of returning to Canada, I’m drawn to how MEC stays true to its founding values. It’s a beloved brand that prioritizes great people and great products, aligning perfectly with my values and leadership style. I’m beyond excited to be part of the team and help MEC continue to thrive and succeed!”
MEC says they are confident that Chris’ leadership will be instrumental in driving the company’s sustainable growth and innovation further. Chris steps into his new role with MEC in at the end of July 2024.
